8.1 BSCG 5 Product

 

We're Moving

Athletic Alliance will be moving out of the current location which we are sharing into some new digs.
 
Please bare with us and we will do our best to maintain the customer service that you have come to expect from us. Onward & Upward!
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Athletic Alliance™ Officially Named the "Exclusive Supplement Sponsor of the 2014 Canadian National Powerlifting Championships"!

Athletic Alliance Sport Supplements Inc. are proud to have been officially named the Exclusive Supplement Sponsor of the 2014 Canadian National Powerlifting Championships.The Canadian Powerlifting Championships will be held in St Catharines Ontario from March 30th to April 5th, 2014, and will be hosted by the Niagra Powerlifting Club.
 
This annual event is regularly the largest powerlifting competition in Canada, and is sanctioned by the Canadian Powerlifting Union (CPU), the Canadian Affiliate of the International Powerlifting Federation (IPF). More than 300 competitors, having qualified at either regional or provincial competitions, are expected to compete at the Championships this year, making this the largest event in the CPU's history.
 
Powerlifting is one of the fastest growing sports in Canada and “We’re very excited to be a part of this event", said Richard DeBanks of Athletic Alliance™. "Every year, the athletes get stronger and stronger, and we're expecting some bar bending lifts this year! It’s important to us that we work with organizations, like the CPU, that are committed to drug testing. Clean products belong in a clean sport.”
Athletic Alliance Sport Supplements Inc. was launched in March of 2013, and has become the fastest growing new line of sport supplements in Canada. Many of the strongest drug tested athletes in the Nation use Athletic Alliance™ products in their training. All Athletic Alliance™ products are 100% Natural, sweetened with Stevia, and are free of any contaminants or substances banned by WADA or the IOC.

 

Athletic Alliance™ products are now "Buy One, Get One 50% Off" at GNC stores across Canada!

From Thursday, January 2 until Monday, January 13, 2014, GNC Canada stores are holding a "Buy One, Get One 50% Off" deal on all Athletic Alliance Sport Supplements™ products. Hurry in to your local GNC to take advantage of this great deal!

 

Alliance Athletes visit Auckland, New Zealand for the Commonwealth Powerlifting Championships!

We're proud to say that we had two Alliance powerlifting athletes competing at the 2013 Commonwealth Championships in Auckland, New Zealand in early December. Both Connor Lutz and our own Alliance co-founder, Richard DeBanks represented Canada and Athletic Alliance very well, and were able to end 2013 with a strong finish. Connor broke his own Junior Bench Press World Record in the extremely competitive 83kg weight class with a 190kg press, and took home Silver overall. Richard claimed the Gold medal in the M1 Men's 120kg+ category, setting personal records in all three of his lifts.

With several major competitions already on the calendar for 2014, the coming year promises to be an exciting one for the Alliance powerlifitng team, and all our other Alliance athletes as well.

 

CERTIFIED BY THE BANNED SUBSTANCE CONTROL GROUP (BSCG)

BSCG Certified​Since day one, we've promised that all Athletic Alliance Sport Supplements™ are carefully formulated to contain no chemicals or substances that fail to meet standard anti-doping regulations. For the 2013 World Powerlifting Championships held in Russia, every Team Canada athlete trusted Athletic Alliance™ with their supplement needs, and each Team Canada Athlete successfully passed their IPF drug test

However, just to further reassure competitve athletes interested in Athletic Alliance™, we recently sought the expertise of the Banned Substance Control Group (BSCG) and their "Gold Standard" anti-doping tests to certify our most recent batch of products. The results are in, and all tests came back clear! You can read the reports here and here.

 

Alliance Athletes Represent Canada at the IPF Classic World Championships

In June of 2013, nine Alliance Athletes from the Canadian Powerlifting Union came together from across Canada to compete at the International Powerlifting Federation (IPF) Classic World Championships in Suzdal, Russia. The Canadian team consisted of Joel Boulianne and Jessica Benedetto from Quebec, Anthony Burden, Alison Scott, Jean Derek MacNeill, and Dani Savoie from Alberta, David Forner from Prince Edward Island, Connor Lutz from Saskatchewan, and Shelley Colter from Ontario. In the weeks leading up to the competition, all of them trained using Athletic Alliance Sport Supplements™, and we couldn’t be prouder of how they performed! A number of records were broken at the IPF CLassic World Championships, which stands as a testament to the caliber of athletes competing. 

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Athletic Alliance Sport Supplements Flying Off the Shelves at GNC Stores Nationwide!

With Athletic Alliance Sport Supplements now available at GNC stores across Canada, we've been making an effort to visit as many GNC stores as we can, and not just those near our office in British Columbia! We've gone all the way out to Ontario, and intend to make our way to the maritimes soon. So far, we've been thrilled with what we've seen and heard– Canadians everywhere LOVE Athletic Alliance Sport Supplements! Some of the locations we've visited have already sold out of our products! Thank you so much to GNC, its employees, and all the amazing athletes who've turned to Athletic Alliance Sport Supplements to fuel their fitness. Stay strong, athletes! 

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The NHL's Alex Burrows Joins The Alliance

We couldn't be more proud to have Canadian hockey star, Alex Burrows (aka #14 of the Vancouver Canucks), join the Athletic Alliance™ team! Besides being an excellent player on the ice, having Burrows aboard serves as an opportunity for the Alliance to support an athlete that shares our Canadian roots. Although most people today know Burrows for his performances on ice with the Vancouver Canucks, he actually began his long journey to athletic fame by playing ball hockey as a teenager in the streets of Quebec, Canada. It was through this that he created a team with his friends called the Living Legends, which later merged with another team, the Little Caesars.

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